Creative concept, 3D character and animation: Digit Digit

Direcotr/CGI Supervisor: Kenneth Chung

Producer: Phoebe Leung

Song composer: Jordan Ng

"Protect our homes Say Go! Go! Go! Hand in Hand, we guard the public housing resources together!"

In order to protect precious public housing resources, the Housing Protector, together with a group of public housing resource defenders, sang to call on everyone to work together to find out the selfish people who abuse public housing.

This is our fifth year to create a comprehensive video campaign to raise awareness about tenancy abuse in public housing for HK Housing Authority. The project included 3D character design, animation. We developed new animated characters and scenarios that demonstrate the consequences of tenancy abuse and to encourage the public participation in the combat campaign in a more interesting way. To create engaging content that educates the public about a serious social issue while maintaining an approachable tone, we combined animation with  a catchy song in Cantonese this time.